From An Idea To Designing For Aqua Bee

Company Overivew

Aqua Bee is a project I worked on aiming to solve and change how aquarists and hobbyists can care for their fish with modern technology.

My Role

I was responsible for the whole project from development to designing due to this being a personal project I've worked on aimed to solve the way hobbyists and aquarists care for their fish.


2018: Designer

Aqua Bee Cover Image.

The Objective

Creating a product that changes how aquarists and hobbyists own pet fishes.

The project is geared towards aquarists and hobbyists by changing how aquariums interact with users. Aqua Bee's aquarium enables users to monitor the temperature, ph level, and controllability through the app by users.

The Problem

Simplifying daunting tasks for aquarists with modern technology.

Common problems and daunting tasks are prevalent for many aquarists and fish owners needing to check their aquarium's PH level, temperature, etc. There are also problems where adjusting the lighting, filtration speed, temperature, and other necessities in a regular aquarium often require to get your hand dirty, wet, and in which this also affects the water quality.

The Strategy

Research, learn & discover to craft & design the product.

Strategy plans
  • Design an app that's delightful, accessible, user friendly, and straightforward.

  • Research and understand competitors, products, existing apps, platforms, and users.

The solution

Designing a product that helps provide specific detailed information & controllability for aquarists & hobbyists.

Designing an app for usability and ease of accessibility

Usability and ease of accessibility were two significant problems that the app's home screen had to resolve. Based on user data, there are multiple functionalities of importance that were needed to enhance the daily lives of aquarists. The main features consist of filtration control, light control, data information of the temperature, and ph level.

Aqua Bee's functionality tool design
Opensource icons were used for the design.
Controllability, freedom, and customization

Implementing controllability and customization is vital for Aqua Bee's product, as this allows users to customize and adjust the functionalities within a set of limitations. These principles enable maximum yield in user experience for individuals and also gives users the highest satisfaction in terms of freedom and delightfulness within the product.

Designs of Aqua Bee's control and management system Minimal learning curve

Insights and understanding of user behavior helped drive the design decision making of the home screen for where the core functionalities would live. Findability and usability were also the core driving principles of creating a simplistic interface aimed to reduce the required learning curve and attention span from users.

Aqua Bee home interface design Brand familiarity and consistency

Brand identity and a set of a design system are essential to keep consistency across the whole platform of the app and website for Aqua Bee. Branding colors were applied on the web and app to keep a consistent brand identity of trust, familiarity, and differences among other competing companies.

Aqua Bee branding design


How'd I got here? What was the design and development process?

Researching products, companies, and structural build based on modern fish tanks were the initial steps of solving the design problems that aquarists routinely goes through. Learning about who my target audiences are, understanding their behavior, and needs were also essential user data that helped shape my design decisions. During the process of designing the product, I faced multiple constraints:

  • The lack of knowledge in what functionality, parts, and technology could be implemented in Aqua Bee's fish tank was challenging.

  • User and product research was limited due to the constraints of the given project timeline

Brainstorm, sketch, and research

Sketching and research were the initial steps of developing the concept and visual idea of the product. It's also the early phases of my design process where brainstorming, site mapping, information architecture, and quick wireframing sketches would help shape the final outcome of this project.

Notes, brainstorming, and research taken down on my notebook Competitors

Researching competitors was essential to understanding what improvements, threats, strengths, and weaknesses that the current product stands within the market. A list of competitors consist of: Petco, PetSmart, Live Aquaria, BigAlsPets, Marine Depot.

Target audience

Given the limited amount of time to gather user research based on my targeted audiences, I was able to acquire some insights in the age group of fish hobbyists to gauge and help inform the product design process.

Display of data and research taken to for Aqua Bee's project Sitemap

Creating a sitemap helped me visualize the overall pages, screen, and layout of potential possibilities that could be implemented, but to also eliminate any unnecessary, redundant sections.

A sitemap laid out to better understand the product's flow User testing & wireframing

Based on data, research, and insights gathered throughout the initial stages of brainstorming and sketching. I developed a quick wireframe prototype to test out new ideas, design, and layout to multiple users to gain quality insights, feedback, and user behavior based on their thoughts and interaction throughout the process.

Aqua Bee wireframes done for user testing, improvement, and feedback.


Interface, product, and website design for Aqua Bee

Aqua Bee Movile Design Aqua Bee Website Design Aqua Bee product design

key learnings

What I've learned throughout this project.

Define and understand the product

I've learned that during the initial phases of designing a product, it's essential to understand what capabilities, possibilities, and limitations could be done before working on developing the interface.